What YouTube ContentID changes mean for the little guys

There’s a lot of talk all over the shop recently about YouTube and its new stance on copyright and what the evil copyright bot ContentID is going to mean for full time YouTubers. From what we’ve all probably seen so far it’s all doom and gloom.. or is it?

Sure you have you big guys like Angry Joe now having to do his own ContentID disputes and honestly it does suck for him but that’s a fault of his network rather than YouTube, really. They should have made him a managed partner rather than affiliate. They’re basically saying they don’t trust him to make legitimate, copyright safe, videos. They don’t want the hassle of managing him anymore, he’s not worth enough to them.

Anywho that’s for them to deal with. Back to us, the little people. This change is awesome. Yep, I’ve said it. It will mean a bit of patience while this all blows over, but in the end it is looking to be a big plus for us network-less losers!

If you take a look at twitter, hash tag #WhoLetsPlay you can see a whole bunch of companies that are now clarifying their stance on Let’s play videos. This means for the little guy, or the guy who’s already doing their own disputes, it’s a whole lot easier to do videos containing game footage for the companies listed. There’s also a let’s play master list being curated based on these newly clarified policies.

I can now just cite the sources provided when disputing a ContentID match and the video should be OK’d for monetization without much of an issue. At the very least I no longer have to go through the process of emailing the game studio/dev/publisher to get permissions to record their game if they’ve put forth an official policy on YouTube videos.

Then there’s the new promises of change within the dispute process. Obviously this may all be bull and shet but if true YouTube is supposedly going to be beefing up their response time to disputes. No longer will a video be stuck in Matched third party content for a month while a gone-bust game company doesn’t give the OK. Hopefully. This bit I may be very well wrong on, but on paper it looks like it’ll be a much speedier process to go through.

To sum up this really does suck for the guys that are used to their content bypassing the ContentID process but for us, the little guys with no networks to cover us it seems to be a huge plus in the amount of content we can now put out there without the hassle of contacting devs directly and waiting for a response from a possibly overloaded support team.

We can only hope!

As a side wonder, should the finger of blame should be pointed at those networks that allowed any Tom, Dick and Harry to join? Could it be because of these “Everyone’s welcome!” networks that YouTube has had to clamp down on this sort of thing? They appear to have allowed far too many people in and now can’t do enough to ensure that  the creators aren’t putting up copyright infringing content under their ContentID bypass. It’s easy enough to throw blame towards Google and YouTube but are they clamping down because these networks were dreadfully understaffed to handle the amount of creators they were letting in?

Give it a quick thought, let me know what you think!

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